Welcome! Why Vamonos?
Welcome to my web site! Vamonos Marketing is new. But yours truly isn’t. This agency began as Miller Marketing in 2000, when I left the thralls of corporate Radio…
That’s a whole story in and of itself.
There’s a good part of what I took from my Radio career that went into the vision of Vamonos Marketing. In the Radio biz you were always getting beat up by reminders of what you were not, compared to other media. “I can’t list all my products and details on Radio like in my newspaper ad…”, “There’s no picture in this :30 spot; how can they see what I do?”, “Can’t put exciting video on Radio like in my beautiful TV commercial…”, or the blatant, “You’re just puffs of air coming from my speakers! What good can that do?” In 15 years of Radio, I heard it all.
But there was an advantage in that medium I came to appreciate—that no one could take from us. Radio kept up with busy people and lifestyles. Where ever you took the Radio, my client’s messages came right along. It’s a mobile medium that can go home, in the car, at work, to the park… any where!
When I started Miller Marketing I continued to use Radio for that very benefit. Because people were not slowing down anytime soon; and lifestyles were just becoming busier and crazier. You needed a mobile medium that kept pace with consumers and Radio did a wonderful job. Over the years I saw other mediums take on that same advantage. Wi-fi meant the laptop could display a web site in more places. The 3G networks took the web and e-mails out even further. The texting craze presented a marketing opportunity that was everywhere!
Marketing was going mobile. Instead of one medium, you had multiple—and consumers were gobbling them up. My agency needed to reflect the trend.
Back in my Spanish-speaking missionary days “vamonos” was a term I heard often for “let’s go!” I liked that. What a good fit and name for my agency. That and the dot com domain was available! So I jumped on it, but took a number of months to clarify the vision and formulate the plan before making the big switch.
Now I’ve done it and Vamonos Marketing is official. So let’s go! Let’s get your message out to consumers on the run. And between their car, their phone and the web, they’ll respond!