Every medium has their strengths. The key is to utilize each medium for what it does best in the context of its accompanying challenges.
Here is a Vamonos quick appraisal of how different mediums may benefit your active marketing plan.
Thanks to the internet you now have a 24/7 marketing magazine that puts out as much information about your business as you put on it. A web site should be your best marketing spokesperson—next to actually doing business with your company.
• Your web site is on all the time—whenever day or night a prospective consumer wants to learn what you’re about and what you offer
• The internet is still predominantly a research medium. That’s why Google is the # 1 web site. You can provide as much relevant information that consumers are hungry for at a more efficient cost than any other medium
• Move consumers further along in the sales process with key facts and details they want to know so by the time they contact you, they’re more apt and ready to buy!
• The internet is a now a mobile and personal medium. Your web site is viewed on the desk top at home, the lap top in coffee shop or on the smart phone when at the park.