Vamonos Goes On-Line with New Body Basics Web Site
After a good half-a-year in the planning, making, inputting and fine tuning, Vamonos Marketing has gone on-line with a brand new web site for Omaha home and commercial fitness retailer Body Basics. The big re-build project all began during a fact-finding visit when the client complained their web site had virtually no presence on the search engines. Full of content on hundreds of pieces of fitness equipment, the web site indexed so poorly that only typing something as defined as ‘body basics omaha’ would produce a listing for the web site.
The more we examined how to possibly fix the five year old “asp” web site the more it seemed obvious that the best solution was to blow it up and start all over. So the conversation changed to what Body Basics would want in a new web site. Beyond more effective search engine optimization, their wish was for a more consistent presentation of all of their equipment and accessories. Though Body Basics does not sell on their web site, we proposed a “shopping cart” format that displayed a uniform flow and look throughout all their categories and products.
The result is an entirely refreshed web 2.0 look and feel. The new bodybasics.com is built on a Drupal content management system. The effort involved collaboration between the graphic design flair of Justin Wolta in Chicago and expert Omaha Drupal programmer Jim Berry. Directing the building of the elaborate new site was Vamonos Web Developer Steve Morse, who explains the greatest change to the new site wasn’t just what’s on the screen but what’s behind it. “More than anything else we changed the technical structure of the web site”, Steve expounds, “We went from a tabled format to a css/html table-less infrastructure designed for search engine friendly optimization. Body Basics now has a web presentation attractive to the consumer and Google.”