Response to New Vamonos Marketing
It’s been three weeks since we made the big switch from Miller Marketing to Vamonos Marketing. Actually, I’m learning it’s more of a process than just flipping a switch.
Client response overall has been very positive and encouraging. I discovered though that most clients don’t know how to pronounce the name! Those would be my real gringos. That’s OK. Sort of anticipated that, and it’s funny to hear their enunciation attempts. My real concern is that they can spell Vamonos correctly on a check. Maybe I should make a rubber stamp for them.
I did get a couple of reactions to the effect of “You’ve been watching too much Dora the Explorer”. Never seen the show honestly, so was glad when a customer explained the connection.
Well, clients may be challenged on saying “vamonos” as they crack a joke about it, but they’re down with the name change and where we’re going in the pursuit of more mobile marketing solutions. They don’t quite get yet what all this involves. But they do agree that traditional media is loosing its grip–especially on reaching the more elusive consumers who don’t spend much time with TV, Radio or the daily newspaper.
That just makes me all the more eager to return to these clients with some specific new deas on taking their marketing message to different medias and venues. The goal of getting results is the same; it’s the method of achieve it that’s evolving!