Phoenix Academy Summer School Solution
Phoenix Academy is a private school in Omaha that focuses on helping students build up and excel in their reading, writing and math skills. Rather than taking another after school in-home or at-location tutoring approach, Phoenix is an all day school that provides a number of classes, teachers and approaches to help the student. Phoenix Academy takes students for a semester, a year or up to two years to bolster these essential learning skills as well as their confidence before returning back to their neighborhood or regular school.
An important supplementary program also offered by Phoenix Academy is Summer School held from after July 4th through early August. The intent of the Summer School program is to take in students not enrolled any other time of the year to help build new skills, retain what they learned the previous year and get a jump start on the next school year.
Radio has been a good medium for Phoenix particularly when finding the station that best targets mothers with elementary age children. We’ve used a couple different stations but found response currently the best on a hot AC station in Omaha called Star 104.5.
Vamonos produced a Radio commercial for Phoenix Academy a few years ago before a board member help fund a campaign placed by another local agency with their own 60-second Radio commercial. Admittedly, that commercial was very good–especially the start of the ad with the scenario of a classroom teacher asking a young student to read. This beginning was still great for the purposes of promoting Summer School but I rewrote the rest of the message to work for our current campaign. The ad was produced at Journal Broadcast Group with Brian Eckleberry at the helm and Elizabeth Zorko as our announcer.