Panchero’s Text Marketing
Text Marketing @ Panchero’s Mexican Grill, Omaha
text pancheros to 79274
This April, Panchero’s Mexican Grill in Omaha’s Village Point kicked off a text marketing program to increase customer loyalty and visits. Signage all around the restaurant invites customers to text-in to receive exclusive weekly discounts sent right on their mobile phone.
Response has been great! Matt Jaeckel, manager of Panchero’s in Village Point says every week more patrons continue to join and then return for the enticing offers. By Labor Day Panchero’s was closing in on 400 customers added to their text database while tracking typically a 10 – 15% return with each weekly text blast!
Matt explains how fast the response comes into the store. “We had a text message go out for free chips and salsa, queso or guacamole with your paid entree. The blast went out on a Wednesday at 3:00PM. We immediately had customers coming in and showing their phone with the coupon. I couldn’t keep up making the queso! That day alone–from three o’clock on–we had 14 customers come in showing their phone text offer.”