Commercial Fitness Revamped for Body Basics Web Site
The main objective for the building the new Body Basics web site last year was to better showcase their residential fitness equipment. Because more consumers turn to the internet to do their research before making a large purchase, Body Basics wanted the web site visitor to easily navigate between types of home fitness equipment, into the brands of equipment and go where there was plenty of helpful information about each product model.
Vamonos Marketing built the web site on Drupal Content Management System for the ability to store all the product data and then sort by type, brand and model. We utilized CCK, Views and Taxonomy modules to capture and present product information, and to allow a user to navigate to the desired products. We ended up with a very robust collection and display of all the Body Basics home fitness equipment–presented very much like a shopping cart without the “Buy Now” button. Click image to visit web site
At that time, another very important part of their business–Commercial sales–received a mere one page of text listing types of commercial fitness brands available at Body Basics. This summer we received a directive from the client to turn that page into an interesting and informative Commercial section.
One of the key differences in commercial fitness sales is that it is not as brand or model-driven as residential sales. These shoppers don’t spend a lot of time looking up specs on all the specific pieces of equipment. Instead, the “commercial” customer is typically an owner or manager wanting to install a fitness center in an apartment complex, a hotel or in their business for employees. They may be a physical therapy center, a professional fitness trainer or a fitness club. What matters most to all of them is getting the right mix of fitness equipment for their customers within their budget. So this section of the web site was more of an opportunity to showcase the experience Body Basics has in helping all these types of customers. We used photo galleries and some light text to relate to each type of client.
We utilized the same basic flow and structure as the residential pages to display categories of commercial equipment and the brands within those categories. But instead of drilling into specific product pages of information, this was one of a few advantageous times to link the visitor to the manufacturer’s web site if they chose to learn more of what’s available. Click image to visit Commercial section of web site
The revamped commercial section is structured and written to appeal to that unique “commercial” customer–to build trust and credibility that Body Basics can very satisfactorily handle any kind or size commercial fitness project.
Vamonos Marketing supplied photos and wrote most of the text for the new Commercial section with some content provided by Catena Creations. Justin Wolta with Momma’s Boy Design provided graphics. Programming for the Commercial pages was completed by Boombatower Development who has been with us from the very beginning building this new Body Basics web site.