Aqua Palace – Hot Tub Provider for Olympic Swim Trials
As good fortune would have it for good businesses, Aqua Palace Spas & Pools of Council Bluffs became the official provider of hot tubs for the Olympic Swim Trials held at the Qwest Center in Omaha June 2008. Aqua Palace brought two of their larger Marquis spas for the swimmers to relax in after practicing or performing. The tubs were set up next to the giant practice swimming pool. Part of the opportunity also provided Aqua Palace some very precious display space in a large spectator expo during the event called the “Aqua Zone”. Obviously this was a big deal–an exclusive deal–to promote!
One of the challenges we faced was the IOC commandment not to use “Olympics”, “Team USA” or “Swim Trials” in any form of advertising. That right was reserved for their major corporate sponsors. There was a special organization formed locally called H2Omaha that planned and staged the whole Olympic event coming to Omaha. And they received a lot of media attention for months. Because the hot tub arrangement was made with H2Omaha, Aqua Palace had permission to use their logo. We believed using H2Omaha would make that association of Aqua Palace to the Olympic Swim Trials.
This ad ran in the Omaha World-Herald just before and during the event. Our main goal was to promote this exclusive sponsorship. Who wouldn’t. It could be a once in an 4 year event!