Anchorman (2) Endorses Dodge Durango Pickup
Anchormen who faithfully deliver the news to you each day are not supposed to be company pitchmen.
Newscasters are to live the commercially neutral life–and should only to be advocates of you the viewer. But don’t tell Ron Burgundy that because he’s a free spirit to do what ever the hell he wants–to promote who ever he wants.
Props to Chrysler and Paramount Pictures for not only bringing a great idea together, but to make it happen on barter. Chrysler’s Dodge trucks was able to get the talent of Will Ferrell in Rob Burgundy character to be a spokesman of the newly revamped Dodge Durango pickup at no charge–in exchange for the commercials promoting the new Anchorman 2 movie to be released this December. In fact, Will Ferrel had free reign in producing the ads.
Read the very interesting full web article from Syracuse.com web article from October 8, 2013
Here’s one of Anchorman Burgundy TV endorsement gems right below.